




Deekron Krikorian is a former corporate strategy consultant turned transformation coach. Since 2018, Deekron and his team at The InPowerment Company have coached more than 120 over-40 professionals, one-on-one, on achieving a lasting, total transformation in both mind and body.
He’s the former co-founder of the award-winning fitness app, Motion Traxx. At the age of 50 he competed in a natural bodybuilding competition, placing 2nd. Thanks to a lifetime of consistent health and fitness habits, Deekron doesn’t look anywhere near his age and doesn’t mind keeping people guessing.


Deekron Krikorian is a former corporate strategy consultant turned transformation coach. Since 2018, Deekron and his team at The InPowerment Company have coached more than 120 over-40 professionals, one-on-one, on achieving a lasting, total transformation in both mind and body.
He’s the former co-founder of the award-winning fitness app, Motion Traxx. At the age of 50 he competed in a natural bodybuilding competition, placing 2nd. Thanks to a lifetime of consistent health and fitness habits, Deekron doesn’t look anywhere near his age and doesn’t mind keeping people guessing.
Book Synopsis:
The Nine Shifts book shares a framework professionals over-40 can use to achieve a lasting body transformation by using a mind-first strategy. Traditional approaches to changing the body mainly focus on diet or exercise. Unfortunately, these approaches often fail to deliver long-term change because they do not account for the mental, physical, and external obstacles that can derail us from staying consistent with our habits.

Book Synopsis:
The Nine Shifts book shares a framework professionals over-40 can use to achieve a lasting body transformation by using a mind-first strategy. Traditional approaches to changing the body mainly focus on diet or exercise. Unfortunately, these approaches often fail to deliver long-term change because they do not account for the mental, physical, and external obstacles that can derail us from staying consistent with our habits.




